Articles

People collaborating on a nonprofit project

The Donation Economy

February 8, 2025
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By James

In the business world, success is measured in sales, revenue, and profit margins. But nonprofits operate in a different economic sphere altogether—the donation economy.

Design strategy workshop with sticky notes and wireframes

Aligning Visual Identity with Business Goals

November 30, 2024
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By James

While aesthetic appeal matters, truly effective web design goes far beyond creating visually stunning websites. While visual appeal creates a positive first impression, it's the strategic design elements that drive lasting business success.

Entrepreneur writing a request for proposal

Writing a RFP (Request for Proposal)

April 15, 2023
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By James

A Request for Proposal (RFP) is your first step in finding the right web design partner. While crafting your RFP, keep in mind that it serves as both a project blueprint and a communication tool that helps agencies understand your vision and requirements.

Designer working on a user interface wireframe

Why Good Design Pays Off

June 23, 2022
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By James

In today's digital landscape, businesses often view design as an expense rather than an investment. This fundamental misunderstanding can be costly in lost opportunities, decreased conversion rates, and client customer loyalty.

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